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GUE History: Towards A New and Unique Future (2004)

Here in this 2004 white paper, Jablonski presents the rationale, controversy, and evolution of the DIR system, discusses the rise of alternative DIR groups and how they differ from GUE, and charts out a new direction for the organization, all of which makes for fascinating reading for diving history buffs.

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The Evolution of DIR

by Jarrod Jablonski, Preface by Michael Menduno

Preface

Standardization of equipment, gases and dive protocols are accepted and viewed as the norm in military and commercial diving. However,  the idea of creating standards for sport diving teams in order to improve their safety and performance was, to say at the least, controversial in the 1990s when technical diving was just emerging. But that’s exactly what George Irvine, then the director of the Woodville Karst Plain Project (WKPP), and training director Jarrod Jablonski, did with the development of their groundbreaking “Doing It Right” (DIR) system of diving, which evolved from the earlier “Hogarthian” approach to cave diving developed by WKPP co-founder Bill ‘Hogarth” Main.

There’s little doubt that the DIR system garnered even more controversy as a result of Irvine’s pugnacious “my-way-or-the-highway” online persona, which arguably detracted from DIR’s importance. Jablonski went on to establish Global Underwater Explorers (GUE) in 1998, with the DIR system at its core. In fact, GUE’s membership magazine “QUEST” was originally named dirQUEST.

By 2004, Jablonski and Irvine’s system inspired the rise of a number of DIR groups around the world, each unaffiliated with GUE, and each with its own focus and nuance. This created some confusion and additional controversy surrounding what constituted GUE standards in comparison to other DIR groups. As a result, Jablonski authored an article titled, “Toward A New and Unique Future,” in the Summer 2004 issue of dirQUEST, which is reprinted below. Following that issue, the “dir” was dropped from the title of magazine, which was renamed “QUEST.”

George Irvine and Jarrod Jablonski. Photo courtesy of the GUE archives.

In his treatise, Jablonski recounts in some detail the need, evolution, and clarification of GUE’s DIR standards, as well as discussing the rise of alternative DIR groups, the confusion that it caused, and the decision to take GUE in a new unique direction. His thesis makes for fascinating reading for diving history buffs like me. 

In addition, he made several notable points which struck me as I read it.  First, Jablonski pointed out that DIR was misunderstood from the beginning. Specifically, that it was NOT an indictment of non-DIR equipment configuration or practices, but rather an effort to promote uniformity among dive teams. There is more than one way to “do things right.” The key is to decide on a standard and stick with it.

Second, Jablonski concluded that DIR was a necessary, but not sufficient, condition of being GUE. In other words, GUE was bigger than DIR and encompassed a wider set of standards and practices. Those included the practice of “civility,” which was likely added in response to Irvine’s actions at the WKPP.

Interestingly, when viewed today, GUE’s standards have clearly demonstrated their robustness. In fact, one could argue that many of GUE’s standards, such as a pre-dive checklist, streamlined equipment, nitrox vs air, cylinder marking and gas switching protocols, as well as more conservative gas parameters—OK, not everyone has bought into helium beyond 100 ft/30m, yet—have been extremely successful in that they have largely been adopted by the technical diving community. Here’s what Jarrod Jablonski had to say back in 2004.

The article makes for fascinating reading for diving history buffs like me. 

Toward A New and Unique Future

by Jarrod Jablonski, GUE Founder and President

The history of underwater exploration is filled with striking personalities and noteworthy actions. However, underwater exploration took on a new form with the emergence of scuba diving. Initially driven by commercial and military interests, underwater exploration using scuba grew to include sport divers, who embraced underwater exploration as their life’s passion and who sought to develop the best tools possible to complement their exploration needs. While the sport was in its infancy, and choices were limited, these divers did not vary greatly in terms of their equipment and configuration.Furthermore, given that training options at the time were also limited, these divers also shared very similar techniques.

As more people took up scuba diving, however, variation in equipment, training, and equipment configuration grew. With ever-growing numbers of people finding pleasure in open water, no decompression diving, a collective identity emerged reflecting the interests of recreational diving participants. An entire industry would soon follow to serve these interests. Concurrently, another identity would take shape, one tied to a group of divers, some coming from within recreational diving, some from without. These divers pushed the limits of recreational diving, exploring increasingly more demanding environments; e.g. caves, deep wrecks and ice. Over time, these two groups would diverge and each would follow its own trajectory. The somewhat vague (in part arbitrary) categories of “technical” and “recreational” diving can be used  to describe these two trajectories.

Given the different orientations of recreational and technical divers, it should come as no surprise that different training practices, equipment choices, and configurations would emerge to answer to the wants of each. The evolving idea of what it meant to be “recreational” led to some divergence regarding what one needed to know to remain safe during dives of minimal difficulty. As a result, dive training tended to become shorter, with minimal treatment of topics such as gas planning, breathing gas concerns, decompression, and crisis management. Likewise, this shift led to greater variation with respect to equipment choices and to how this equipment would be configured.

However, the needs of technical diving generally required greater knowledge of these areas, more precision, more attention to detail, refined skills, practiced crisis management, a sound configuration, and well-crafted and well-maintained equipment. Conventions foreign to the recreational diving community, such as the “thirds rule,” the use of a long hose and a redundant regulator, emerged specifically to address the needs of the technical diver. However, in time, it became apparent that the more precision and proficiency that was required to pursue exploration-level technical diving, the more the need for a unified system. That’s because it was impractical, if not impossible, to operate efficiently as a team if individuals were not functioning under a common set of constraints.

George Irvine and Jarrod Jablonski
George Irvine and Jarrod Jablonski. Photo courtesy of the GUE archives.

Regardless of environment, there is substantial variation among divers with respect to both the value they place on efficiency and how intensely they seek to extend the limits of their diving practice. I would argue that the position that divers take on issues of efficiency is largely tied to the nature of their diving. For instance, it is clear why early divers did not consider standardization an urgent need. That’s  because their diving was less aggressive and thus less likely to demand a high level of efficiency.

However, as diving became more aggressive and more complex, the benefits of precision and efficiency become progressively more obvious; individuals undertaking such dives quickly realize the benefit of standardizing nearly all aspects of their diving to make it more efficient. So, when evaluating different equipment configurations—from those used in the early days of underwater exploration, to those representing “Hogarthian” ideas (discussed below), to the evolving principles of “Doing It Right”—it is useful to keep in mind the importance of efficiency in dealing with complexity.

As a greater number of divers (both recreational and technical) discover the value of efficiency as a means of improving the quality of their diving, standardization in training and equipment, seems the likely future of the practice of diving. The public first became aware of the movement toward standardization and of its value, when the Hogarthian diving system became popular. This scheme was composed of a rough set of ideas and equipment recommendations that served as useful standards for measuring desirable aspects of diving equipment configurations.

Cultivated by a small collective of cave explorers, i.e., Bill Gavin, William “Hogarth” Main, Lamar English, George Irvine, and myself, the idea behind this “system” was that there were preferred methods of configuring equipment, and that these methods had a profound effect upon diving efficiency. Bill Main invested considerable time seeking the most streamlined configuration possible, which resulted in his middle name being chosen to represent the overall system.

Though useful, the Hogarthian system did not require a specific piece of equipment or a particular configuration. Therefore, it did not provide divers with an objective diving standard that would ensure efficiency in the water and was thus limited in its utility. However, by promoting the idea that a careful selection of equipment and configuration could substantially impact the success of a dive, Hogarthianism introduced a dynamic new paradigm to divers and encouraged them to seek improvement through minimalism and streamlining. Armed with this new perspective, many divers (myself and the above explorers included) sought to assemble the most efficient equipment configuration possible, often sharing our findings with the public at large.


Jarrod Jablonski. Photo courtesy of the GUE archives. 

Rather than provide divers with an objective standard to assemble their configuration, Hogarthianism offered a loosely-knitted set of ideas or philosophy  that, in the interest of diver efficiency, promoted an ethos of careful gear selection. However, the lack of an objective standard did not permit divers to understand what exactly constitutes a Hogarthian diving configuration. Instead the “system” varied according to how different advocates of Hogarthian diving saw the links tying together equipment, streamlining, and efficiency.

This disparity of opinion, along with Hogarthianism’s singular emphasis on equipment (versus general diving practice) led to considerable confusion among the diving public (it was extremely difficult to standardize what, was largely subjective in nature). Eventually it became clear that both a more complete system and greater standardization were needed. To be as useful as possible, the components of the system would need to be objectively arrived at and standardized. George Irvine and I, having worked extensively with the Hogarthian system, and having written at length about it, worked toward this new paradigm. We named this  new paradigm “Doing It Right” or DIR.

As the first holistic scuba diving system ever crafted, “Doing It Right” began to gain significant popularity in the mid-1990s; a key component of its success was the detail and care that guided its growth. By adhering firmly to standardization, DIR initially faced opposition from diving quarters that saw the loss of “personal preference” as a notable sacrifice. Even so, with the gradual recognition that it is impossible for a team of divers to be efficient in the water without notable uniformity in equipment, training and configuration, opposition began to erode and continues to erode to this day. That’s because divers have begun to realize that there is a significant penalty in terms of wasted energy and effort for stubbornly seeking to maintain an individual “style.” Why reinvent the wheel alone when there is a proven system that ensures safety, efficiency, and success in the water?

Because DIR’s insistence on standardization is frequently misunderstood, it sometimes becomes a source of tension among divers. That’s because some see the insistence on uniformity as an indictment of practices that do not abide by DIR principles. However, there is nothing essentially hostile or critical about DIR; in its most basic form, it is ultimately pragmatic, promoting the concept of uniformity within and among teams of divers.

Because DIR’s insistence on standardization is frequently misunderstood, it sometimes becomes a source of tension among divers. That’s because some see the insistence on uniformity as an indictment of practices that do not abide by DIR principles. However, there is nothing essentially hostile or critical about DIR; in its most basic form, it is ultimately pragmatic, promoting the concept of uniformity within and among teams of divers.

To be fair, there is a certain degree of legitimate tension generated by imprudent advocates of DIR. Having personally benefited from the system, they take it upon themselves to become almost evangelical in their promotion of what they understand to be its tenets. Nevertheless, this is not an intrinsic weakness of DIR; all successful movements have their zealots.

By crafting a set of objective standards meant to regulate diving practice, DIR triggered a paradigm shift in diving, one that will forever modify the way that divers evaluate their diving. It is now part of our ethos to believe that divers acting cohesively and with shared purpose are more efficient. Nonetheless, considering standardization in isolation is unfair to the system’s holistic approach.

DIR Principles

As a well-defined, standardized system, DIR was designed to maximize efficiency across multiple environments in order to promote safety and fun. Among its key principles are:

Unified Team

Central to the DIR diving system is the concept of a unified team. This system pairs divers of similar capacity within an environment that they are properly prepared for. Teams of individually capable divers produce a level of safety and efficiency beyond what is capable while diving independently. Few things are as rewarding as diving within a group that maintains a similar degree of care and focus. Any diving activity where the concept of a team is marginalized will always fail to maximize its potential with respect to fun and safety.

Preparation

For DIR, preparation for diving involves five primary components. These are: pre-dive preparation, mental focus, physical fitness, diving experience, and dive planning. Divers who try to circumvent any of these areas are not adequately prepared for the dive and stand a good chance of experiencing reduced comfort, a missed dive opportunity, or even a dangerous situation. With ill effects, far too many divers assume that dive preparation begins the day or even hours before the dive.

Streamlined Equipment

The elements comprising a standard DIR equipment configuration have been endlessly discussed and are now well known. For those seeking more information on this subject, please refer to my book, “Doing it Right: The Fundamentals of Better Diving.”

In short, the DIR configuration was designed to work in a majority of situations and to ensure safety and promote a diver’s efforts, not undermine them. Streamlined and minimalist in nature, the DIR configuration was designed to maximize divers’ efficiency while minimizing their risk. Items should not hang free or protrude from divers’ bodies, increase drag or cause entanglements.

Balanced Rig

The DIR rig is a carefully weighted rig; one that ensures that while divers are not over-weighted, they are able to hold a decompression stop in the face of a catastrophic gas loss. This requires a careful assessment of the component parts of one’s configuration, and how these each impact statically and dynamically, on the buoyancy characteristics of the configuration as a whole.

Cylinder Labeling

DIR embraces the uniform practice of marking cylinders with the Maximum Operating Depth (MOD) in a clear and easily identifiable manner, and utilizing only this data to identify bottles. This practice prevents divers from becoming accustomed to unreliable identification procedures.

Standard Gases

DIR promotes reliance on standard gas mixes for all phases of diving. “Standard gases” help to insulate divers from the risks of inappropriate gas ratios, provide a common platform for cylinder marking and gas mixing, ensure team symmetry, and vastly simplify decompression logistics.

Conservative Gas Parameters

DIR promotes conservative gas parameters for all phases of diving. Among these are: Equivalent Narcotic Depths (END) of less than 100 ft/30 m, the partial pressure of oxygen (P02) during the working phase of the dive of 1.4 ATA or less, and P02s of 1.6 ATA or less for decompression. To offset the toxic effects of oxygen, nitrogen, and carbon dioxide, DIR recommends the liberal use of helium together with the conservative use of oxygen.

GUE Diving

To a careful reader, a casual review of diving history will reveal a movement toward greater standardization. DIR’s place in history is assured, given its role in introducing a new paradigm to the diving public, one where standardization provides divers with the key to efficiency, safety, enjoyment and success. Though there is still variation among divers, in time, the desire for proficiency will force them to migrate toward a known paradigm that through its insistence on standardization, ensures phenomenal success in both extreme diving projects and in recreational applications. For this reason, the trajectory that the history of diving will follow will speak volumes to the impacts of the DIR movement.

George Irvine diving with the WKPP. Photo courtesy of the GUE archives.

With all great movements, comes inevitable corruption and fragmentation. Today, DIR has spread to every corner of the globe, with self-appointed DIR groups emerging in dozens of different countries. Given their physical separation, their lack of centralized direction, their own specific agendas, beliefs, power struggles, and constraints, these satellite groups cannot help but to promote a version of DIR that is uniquely their own. Many of these “versions” of DIR bear little resemblance to the original, however well-intentioned and devoted to the founding principles of DIR these groups may be.

The unavoidable division of DIR is the result of many factors, ranging from breakdowns in channels of communication, to differing interpretations, to personal agendas, to private experiences, to power plays, to simple disagreements among proponents. As individuals and groups adopt DIR they will often make choices very different from those that I and other founders of DIR would have made. As a result, it is necessary for us to recognize that DIR will be repurposed by those it has influenced in ways that serve their own interests. Nonetheless, in the end, I believe that these systems that adopt DIR can only benefit the future of the diving industry. Even so, I believe that to enhance the safety, fun and efficiency we sought to ensure when we first started to build DIR, it is necessary for us to ensure greater standardization across additional domains.

From the outset I believed that divers’ training, their equipment, their configuration, their knowledge, and their skill set should all contribute to greater safety and enjoyment in the water. That was the reason I founded GUE. The DIR system is at the core of GUE training. That is not surprising, given the extent to which my efforts helped to shape both DIR and GUE. However, with the passage of time, GUE has shaped its own identity, one that is not identical to that of DIR. And though being DIR is a necessary condition of being a GUE diver, it is not a sufficient condition; it is not enough.

There is more to being a GUE diver than being DIR. Among other things, it entails a standardized measure of competence (training), a commitment to civility, and also to non-smoking, aspects to which DIR in-itself does not speak.

There is more to being a GUE diver than being DIR. Among other things, it entails a standardized measure of competence (training), a commitment to civility, and also to non-smoking, aspects to which DIR in-itself does not speak. Over time, GUE vice-president and long-time DIR supporter Dr. Panos Alexakos and I came to see that there was really no way to reign in the growing number of interpretations by DIR advocates; it would be a waste of resources and energy to struggle with them over the correct interpretation of DIR. With this in mind, we have struck out on a new road, a distinctly GUE road that looks fondly upon DIR as the foundation that can empower the organization toward a new and unique future.

Did you enjoy this article? Watch the original DIR 2004 DVDs now on GUE.tv.


Jarrod Jablonski is an avid explorer, researcher, author, and instructor who teaches and dives in oceans and caves around the world. Trained as a geologist, Jarrod is the founder and president of GUE and CEO of Halcyon and Extreme Exposure while remaining active in conservation, exploration, and filming projects worldwide. His explorations regularly place him in the most remote locations in the world, including several world record excursions at 300 ft to cave penetrations in excess of 24,000 ft/7 km; these dives include bottom times of 12 hours with total immersions near 30 hours. Jarrod is also an author with dozens of publications, including three books and more forthcoming, as well as several awards for lifetime achievement, including the 2018 DAN-Rolex Diver of the Year, 2016 Eurotek and 2015 Golden Trident. He successfully completed his first Ironman in April 2019.

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Brown In Bardo: Exploring the Commercial Art of Diving with Jason Brown

British photo phenom Jason Brown continues to redefine the commercial art of diving, all the while thrilling dive audiences around the planet. Where does he look for inspiration? And why is he always seen in the company of a boxer named Rufus? InDepth editor Amanda White chats up the man behind BARDOCreative in search of answers.

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By Amanda White
All photos by Jason Brown

Jason Brown with BARDOCreative’s chief morale officer Rufus, an essential part of Brown’s creative process.

British picture maker Jason Brown has been wowing the dive industry with stunning magazine covers, striking underwater imagery, and creative commercial photography. If you haven’t heard of him or his company, BARDOCreative, he is a man of many talents, who has transported us through time and space to feel as if we are a part of his images. We recently had a chat with Jason to learn a little bit about him and his photography. Dive in!

InDepth: Please tell us a little bit about your background.

Jason Brown: As a kid growing up in the ’80s, I loved tinkering with early 8-bit computers. Like many teenagers of the time, I would spend my days glued to an old TV screen connected to a Commodore 64 in my bedroom. What really changed things for me, though, was the advent of the Commodore Amiga. The Amiga was a revelation, and programs like Deluxe Paint got me hooked on using computers for creativity. It did stuff that was just unheard of back then. You could record and remix digital sound, overlay graphics onto live video with a genlock, and even capture real-world digital images directly into the computer and manipulate them in Deluxe Paint. The Amiga practically invented digital art!

The Amiga got me my first job working in editorial for one of the biggest consumer magazine publishers in the U.K. Working on magazines was a lot of fun, as I would spend everyday rubbing shoulders with some very creative people—writers, fellow editors, designers, illustrators, and photographers. As a completely self-taught photographer, I credit those early magazine days as my best teacher.

How did your underwater journey begin? 

Brown and buddy indulging in some UK beach diving..

If I have one regret, it’s that I wish I’d taken up diving earlier. Like many, I was convinced to sign up when a friend was given a PADI Open Water course for his birthday. I was in my late 20s when I took my first breath of compressed air and some twenty-plus years later, I’m still loving every minute of it. Having switched to diving a twinset fairly early on, I discovered Global Underwater Explorers (GUE) and took DIR Fundamentals (as it was called back then) in 2006 with former GUE instructor Andy Kerslake. Since then I’ve climbed the GUE ladder to Tech 2 and more recently, CCR 1 with Graham Blackmore, one of the best instructors that I’ve been fortunate enough to train with. The switch to CCR has been a revelation. It’s been tough unlearning some deeply ingrained habits, but it’s been so worth it. 

What was your motivation to switch to CCR?

My switch to CCR was driven by a single, very focused desire to photograph the wrecks of Malin Head off the coast of Ireland. Laying in 60 meters-plus, you can do them on open circuit, but to truly appreciate them without running up an obscene helium bill, you need to dive them on CCR. I’m sure everyone has seen photo pioneer Leigh Bishop’s images of the massive 13.5” naval guns on the wreck of HMS Audacious or the Sherman tanks stacked on top of each other on the Empire Heritagethe Malin wrecks are a photographer’s dream! Visibility of 40 meters-plus is not unheard of, so you can really capture the scale of these amazing wrecks.

You participated in project diving before your switch to CCR. Can you tell me a little bit about what projects you were involved in and your role?

One of the first projects that I was lucky enough to be involved in was based out of Portland in Dorset here in the U.K. A team of passionate volunteers set it upon themselves to scour the seabed off Portland and Weymouth looking for uncharted wrecks, many of which had never been dived before. Using sidescan data captured during longs days scanning the seabed, we’d identify marks of interest and would set out to dive them. Sometimes those marks would simply be scrap on the seabed but, with surprising frequency, we’d find stuff of genuine historical interest, too.

Stock footage: Inside the SMS Coln at Scapa Flow.

“What always surprised me was the sheer volume of objects of historical significance just waiting to be discovered.”

What always surprised me was the sheer volume of objects of historical significance just waiting to be discovered. We got to the point where finding yet another Admiralty anchor or a centuries-old cannon was considered routine! Then, of course, there were those days when we’d stumble across really exciting finds. The seabed off Portland is very dynamicit constantly shifts, burying some objects and revealing others. For me, a real highlight was the day we located a large section of hull from a 17th century vessel that had been buried for many years. We were certainly the first people to lay eyes on her since the day she sank! It’s a bittersweet memory too as my buddy that day is no longer with us.

Stock footage: Diver on a vintage wreck with wooden decking located in the waters around the UK.

My role on that project was to record what we’d find underwater through my photography. Photography had two purposes: The first would be to aid in the identification of the objects we’d find. The secondand possibly even more important purposewould be that my images hopefully inspire others to take an interest in maritime history. We even set up a visitor center where divers and non-divers alike could view artifacts recovered from wrecks in the local area and learn more about Portland’s rich maritime history. These days, of course, the focus has switched more to photogrammetry, but I still feel that photography has an important role to play. 3D models are a fantastic visualisation tool, but they can also be rather clinical. Photography, on the other hand, gives far greater scope for creativity.

“These days, of course, the focus has switched more to photogrammetry, but I still feel that photography has an important role to play.”

In recent years, I’ve started giving something back to the community by sponsoring a number of U.K.-based projects. I’m proud to support the amazing work that GUE Instructor Marcus Rose has been doing with Project Baseline here in the U.K. Hopefully I’ll be able to get actively involved in a few of them, too!

You have no interest in photogrammetry?

Far from it. I honestly think that photogrammetry is a very exciting development, especially for project diving. I just don’t believe that it replaces traditional photography. If anything, it supplements it very nicely. Diving explorers like Ingmar and Richard Lundgren, Immi Wallin, Chris Rowlands, and Kari Hyttinen are doing some amazing things with photogrammetry and have proven its worth as a fantastic tool for visualising wreck sites. I see photogrammetry as an additional skill set that I could bring to diving projects, rather than being a skill I can offer commercially. The key to being a useful member of any project team is to bring skills to the table that both compliment and indeed supplement what they may already have. If you have the camera gear, it makes sense not to limit what you can offer.

Tell us a bit about how you came to name your business Bardo?

Swimming through the veins of Mother Earth in France, 2011

Contrary to what most seem to think, it’s got nothing to do with 1950s French actresses and a whole lot to do with my exploration of Buddhism back in my 20s. It’s actually a reference from the Bardo Thodol (or TheTibetan Book of the Dead as it’s called in the West). Wikipedia explains it better than I could as “the state of existence intermediate between two lives on earth.” The Tibetan text describes, and is intended to guide one through, the experiences that the consciousness has after death in the Bardothe interval between death and the next rebirth. Who knew I was quite so deep, eh?

Very poetic. How did you get into photography? 

My first exposure to professional photography was during my magazine publishing days. Magazines are very visual mediums and need a constant supply of professional-quality photographs, and so I would spend many long days trapped in hot and stuffy photographic studios working alongside some very talented photographers. Seeing how they shaped light always fascinated me, and it’s something that I explore a lot through my own photography.

My own passion in photography started when I inherited my father’s SLR camera. It was a pretty basic camera, but it taught me how to shoot in full manual mode. Modern digital cameras are very sophisticated, but you still need to understand basic camera theoryf/stops, ISO speed, shutter speed, and so on. This is particularly important underwater as cameras will only capture what they perceive to be a correct exposure based on top-side theory. Full manual unlocks full creativityyou can capture the image you want rather than the image that the camera thinks you want.

Some of Jason Brown’s cover story images including GUE’s QUEST magazine.

When I first learned to dive, it didn’t take long before I wanted to take a camera with me on my adventures. Back then, film was still king, so my first attempts at underwater photography were captured on a roll of 36 exposuresmany of which usually ended up in the bin. Shooting film is far more challenging than digital. Compared to the technology available to photographers today, getting a decent image on film was a lot more hit-and-miss.

Do you ever still shoot with film?

I honestly haven’t shot on film for many, many years now. Very occasionally, though, I do like to set myself a challenge. I will allow myself a maximum of 24 shots and go shoot something interesting. Forcing yourself to not “spray and pray” really makes you focus (if you’ll pardon the pun) on each and every shot. That’s one aspect of film photography that I fear we’ve lostthat sense that you’ve only got a very limited opportunity to get it right. In my experience at least, restricting yourself in this way often results in far better photos

“That’s one aspect of film photography that I fear we’ve lostthat sense that you’ve only got a very limited opportunity to get it right.”

You are doing more than just capturing your time underwater, you now work with brands and magazines doing commercial photography and graphic design. How did you get into that?

Photoshoot for Apeks.

Through blood, sweat, and tears. Seriously though, none of it happened overnight, and it required a lot of networking to get my name out there and develop the contacts I have today. Ten years ago I was working in marketing for a travel company, and I would always become disheartened when days trapped in the office would stop me from going diving. In 2010 I made the decision to sack my boss and start working for myself. I really didn’t have a robust business plan; I just knew I wanted to be able to go diving whenever I wanted. Of course, the reality is somewhat different, and I still find myself occasionally trapped by work. Finding like-minded friends who can skip work to go diving is always a challenge, too, and then there are those pesky project deadlines that still get in the way. To be fair, being self-employed does give me a lot more flexibility to do what I want when I want, though. That alone makes it worthwhile.

Does anyone work with you on your projects?

For me, every shoot is a collaborationwhether it’s with your models, the client, or indeed your dive buddy. I always welcome input, and I’m always open to trying something different if I think they have a cool idea. Never assume that you’re the only one with the creative ideas.

You need to learn to collaborate when you’re working with diver models in water. As any underwater photographer will confirm, models can make or break a shoot.  Diving with someone who instinctively knows how to be a good model can make the difference between capturing great images and a wasted dive. Developing that understanding takes time and doesn’t happen overnight. That said, I’m always mindful that I don’t want to monopolize my dive buddy’s in-water time. Often they’ve paid to be on the boat too, and the last thing they want is to spend the entire dive posing for my camera! 

What is your thought process like when you’re doing a shoot?

It’s important to understand that every photoshoot is different. There’s no “do this, do that” formula that you can apply to ensure a successful shoot. The first step is to always talk to the client to get an understanding of what they want to get out of the shoot. Some clients have a very clear idea of what they want. The last shoot I did for Apeks, for example, was well-planned by the marketing team in Blackburn. They provided me with a comprehensive list of topside shots they needed to market and launch their then new VX-1 mask. How I executed those shots was up to me, but even then, a good photographer needs to develop an insight into the sort of “look and feel” that best matches the client’s brand.  There’s no point shooting something completely off the wall if it doesn’t fit in with either the client’s brief or their own brand image. Photo commissions aren’t about you as a creative; they’re about satisfying the client’s needs.

“There’s no point shooting something completely off the wall if it doesn’t fit in with either the client’s brief or their own brand image. Photo commissions aren’t about you as a creative; they’re about satisfying the client’s needs.”

Brown showcasing his images at the Sport Diver booth at a diving conference.

Do you have any favorite projects that you’ve worked on? 

Magazine shoots are always fun, and occasionally you get to travel to some quite exciting destinations. One of my favorite trips was to the beautiful island of Alphonse in the Indian Ocean, which was sponsored by the Seychelles tourist board. Three other photojournalists from the U.K. dive press and I were whisked away to a private island catering to the rich and famous. This island was just paradise personified and would normally cost far more than I could ever afford. Being able to spend a week on the island being treated like royalty under the pretense of writing a travel feature was quite a sweet gig!

Due to HSE restrictions here in the U.K., all my paid commissions are topside only. The stuff I shoot underwater is licensed as stock photography via my website, so I get a lot more free rein over my underwater images. That said, I do tend to tailor what I shoot with an eye to future licensing opportunities. 

“What I enjoy is shooting people underwater. For me, what makes an image interesting is human interaction with the underwater world.”

What I enjoy is shooting people underwater. For me, what makes an image interesting is human interaction with the underwater world. It’s that human element that subconsciously connects us to an image. Without a diver, a photo of a wreck is just a shot of a pile of rusty metal on the sea bed. Photography is story-telling, and having a diver in your shot just adds a whole different dimension that invites the viewer to ask questions about what they are seeing. 

Tell us about the InnerSpace piece? What was the assignment? What was the most challenging aspect?

The InnerSpace poster was my panacea to the coronavirus lockdown. Like many self-employed people, the lockdown had a dramatic impact on my business. Virtually overnight, I found myself with zero work, as dive businesses and magazines all shuttered up and closed down for the duration. Not being the sort of person who would busy himself with gardening, I spotted a competition on Instagram being run by camera equipment manufacturer Godox inviting photographers to shoot cool and imaginative imagery at home during lockdown. It gave me the excuse I needed to get into the studio and get creative!

A creative “movie poster” made during lockdown.

Being unable to dive my JJ-CCR due to lockdown restrictions, I decided to create a cool movie-style poster in the studio by combining a stylish sci-fi style shot of the CCR with one of my underwater shots from Dreamgate cenote in Mexico. My long-suffering wife was drafted to model. I set the unit up on a table top in the studio and sat her into it. You’ll be relieved to know that the unit wasn’t functioning and the loop was closed. She still hated every minute of it but tolerated my creative distraction without so much as a complaint. She’s definitely a keeper.

The images were then combined in Photoshop, and the fancy movie text added to complete the effect. I’m pleased to report that the movie poster image seemed to do wellGodox picked it up, and I bagged myself a nice prize. I’m pleased to report that the CCR diver image has also been picked up by Otter Drysuits for a future promotional campaign. All in all, not a bad way to turn lockdown into something positive.

I love the shot of the cave diver looking up towards the light. Can you tell me a little bit about it? What were you envisioning?

Cenote Chac Mool in Mexico, 2013.

I captured that image on my first trip to Mexico back in 2013 at Chac Mool cenoteprobably one of the most famous cenote dives in the area. Chac Mool is best known for the breathtaking light show that appears in the head pool for much of the day. To get the full effect, though, you need to time it just right so that the sunlight cuts through the water at just the right angle. I challenge anyone not to be blown away by the beauty of Chac Mool as the strong sunlight cuts through the clear cenote waters. As a photographer, it’s a dream come true. You cannot fail to capture amazing images in such an environment. The first time I visited Chac Mool, I don’t think I got any further than the head pool. I literally spent 90 minutes just shooting the light beams!

“As any cave diver will tell you, the stream of light that cuts through the water at the end of a cool cave dive is always a welcome sight. Even though it signals the end of the dive, we subconsciously feel drawn into the light as it signals safety and a return to the world.”

As any cave diver will tell you, the stream of light that cuts through the water at the end of a cool cave dive is always a welcome sight. Even though it signals the end of the dive, we subconsciously feel drawn into the light as it signals safety and a return to the world. My idea for the shot was to create an image of a diver literally being drawn into a welcoming beam of sunlight, drawing them toward the surface like a sci-fi movie tractor beam. Convincing my model to drop out of trim for the shot was probably the biggest challenge. As any GUE diver knows, diving out of trim just feels wrong, but once I’d explained what I wanted to achieve, he was very obliging. I’m still impressed that he got the angle so right!

None of what I capture underwater is shot for a particular client, and so it always pleases me when one of my photos is picked up by a big diving brand. That particular image was featured on a full-page advert and exhibition stand for Fourth Element. Seeing your work being used as the eye candy for a high-profile promotional campaign never gets dull.

How does it feel when you see your finished product being used at a dive show or in a magazine?

It’s always a buzz! I’ve been lucky enough to have my photography featured on quite a few magazine covers over the years, and even now it still makes me beam when I get a cover. Most magazines will tip you off when your image has been selected, and some will even send you a “strictly for your eyes only” preview of the cover layout. Getting a screenshot of a future cover in my inbox first thing in the morning always brightens my day!

The worst thing about getting a cover, though, is not being able to tell anyone for a couple of weeks. Until the issue hits the newsstands, I have to keep it to myself. Even now, I still get some of the better covers blown up to poster size and framed. These take pride of place on the wall in my office and serve as a constant reminder of some of the awesome stuff I’ve been fortunate enough to photograph over the years.

Spotting my photography at dive shows is always very cool, too. Most recently, my shot of the Bristol Beaufighter wreck in Malta was blown up and displayed on a 6 m/20 ft wide light box at the Go Diving Show in Coventry, U.K. You really couldn’t miss it!

Jason highlighting his shot of the Bristol Beaufighter wreck on display at the Go Diving Show in the UK.

Can you tell us a little bit about the shoot for this cover of Scuba Diver magazine with a 17-year-old cave diver?

That cover accompanied a feature that I’d pitched to the magazine about young U.K. cave diver Robert Thomas. It was a perfect fit for the magazine as they were keen to promote young people coming into diving. In fact, that feature was used as the launch pad for a series of articles which ran over several months, showcasing young divers and some of the cool stuff they were doing. Most of them weren’t quite as extreme as Robert who, accompanied by his father, was squeezing himself into tight holes in the ground from a very young age. 

The feature first came about when I accompanied Robert and his father on a caving trip to Porth Yr Ogof in South Walesa beautiful cave located near the village of Ystradfellte, near the southern boundary of the Brecon Beacons National Park. I’d gone along to try my hand at dry cave photography using remote strobes dotted around the inside of the cave. During that trip, the idea of featuring Robert in the magazine had come about. I spent most of the day snapping shots for the potential feature of Robert and his father in this beautiful Welsh cave.

This diver was shot in the Vobster Quay .

The one thing I didn’t have, though, was any underwater shots of Robert, so we hatched a plan to shoot some on another day. The U.K. isn’t blessed with too many caves that you can dive on a twinset, and even the cool caves like Wookey Hole are jealously guarded by the CDG (Cave Diving Group), so getting access to these wasn’t an option. Although both Robert and his father were CDG members, I was not, and CDG sadly doesn’t recognize other agency certs. To get around this problem, we travelled to Vobster Quay inland diving lake and shot some images there. If you know where to go underwater, there are quite a few little holes that, with a little creativity and some fancy lighting, you can make look like U.K. caves. So yes, I cheated. That cover shot was completely fake, but it really didn’t matterit was an eye-catching image that grabbed the attention of anyone who picked up the magazine.

Do you do the layouts for magazine stories where your images appear? Or approve the finished product?

Magazines have their own designers, and I make a point of never interfering with their creativity. They may be my images and my words, but it’s their magazine and you have to be prepared to let go a little.

“As a photographer, it’s all too easy to get a little too attached to your own work. Different people see different things in a photo, and my opinion is no more or less valid than theirs.”

As a photographer, it’s all too easy to get a little too attached to your own work. Different people see different things in a photo, and my opinion is no more or less valid than theirs. That said, some magazines will occasionally invite your input. Scuba Diver magazine here in the U.K., for example, is really good, and I have a great relationship with both the editor and designer who makes our work look so eye-catching. If there’s a particular image that I’m really keen to have featured, they’ll normally accommodate my wish. Again, though, I don’t push it. Unless there’s a genuine reason why the image is important to the feature, I’m happy for them to choose the images that they think work best.  

Brown featured in a story spread in Scuba Diving magazine

As a designer myself, I fully appreciate the pressures that magazine designers are under. The last thing they need is a precious photographer or writer asking them to make changes unless there’s a very, very good reason for it. Just let them do their job. Occasionally they’ll come up with something that doesn’t work for you but even then, it’s fascinating to see how others interpret your work.

Tell us about your work with EUROTEK and TEKCamp. What sort of challenges do you face with event photography and promotional designs?

Shooting EUROTEK 2016. Becky Kagan Schott discussing Great Lakes shipwrecks .

I’ve been fortunate enough to work on some superb events over the years. I’m proud to be one of the organizers of the EUROTEK Advanced Diving Conference with responsibility for every aspect of the event’s branding and visuals. I’m also the regular event photographer for the Go Diving Show and TEKCamp masterclass events here in the U.K. and have also shot both TEKDiveUSA back in 2014 and the Baltictech Conference in Poland in 2017. Each event comes with its own unique set of challenges, but they all share one thing in commonthey’re utterly exhausting but a whole lot of fun!

The biggest challenge with shooting an indoor event like EUROTEK is the lighting. Using flash photography isn’t really an option, as the last thing you want to do is disturb those who have paid good money to listen to the talks. Problem is, the conference rooms tend to be very dark, so you really need to know how to capture pin-sharp photos in low light and often work with difficult mixed lighting. Using the right equipment is key here. I shoot using a Nikon D4 which offers exceptional low-light capabilities with pro-level fast lenses. You get one chance to get the shot at an eventmiss it and you’re stuck. There is no way to reproduce the shot at a later date.

The 2014 EUROTEK Poster.

What are your plans for the future? Any upcoming projects that you are working on, or personal plans that you can share with us?

Right now, I’ll just be happy to get back into the water. The pandemic that has swept the world has left us all with serious diving withdrawal symptoms! Once restrictions are fully lifted, my first port of call will be my local diving lake to spend a few hours getting comfortable on my rebreather again. I was lucky enough to recently squeeze a couple of shallow open-circuit shore dives in for a magazine feature, but that’s been it since early March. My poor CCR has a thick layer of dust on it!

After that, who knows. I’ve got a soft spot for the caves in the Lot region of France, so a trip across the channel with my camera and as many lights as I can smuggle through the border checks is definitely on the cards for later in the year. I’ve dived Mexico a few times, but there’s something about France that I just love. I suspect the stunning food and wine have something to do with it, as does the breathtaking countryside in that part of the world. If you’ve never visited France cave country, do itit’s truly beautiful.

Additional Resources 

Scuba Diver magazine’s Webinar: Wreck photography with Jason Brown and Becky Kagan Schott

Connect With Jason Brown:

www.bardophotographic.com

www.facebook.com/bardocreative

www.instagram.com/bardophotographic


Amanda White is an editor for InDepth. Her main passion in life is protecting the environment. Whether that means working to minimize her own footprint or working on a broader scale to protect wildlife, the oceans, and other bodies of water. She received her GUE Recreational Level 1 certificate in November 2016 and is ecstatic to begin her scuba diving journey. Amanda was a volunteer for Project Baseline for over a year as the communications lead during Baseline Explorer missions. Now she manages communication between Project Baseline and the public and works as the content and marketing manager for GUE. Amanda holds a Bachelor’s degree in Journalism, with an emphasis in Strategic Communications from the University of Nevada, Reno.

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